Ensure that you have bought the correct diameter rope seal by checking in your stove handbook or directly with the stove manufacturer. If it's too small then you're back to square one and if it's too large you could put excessive pressure on the door hinges or door handle locking mechanism causing them to either warp or break. You will also need the appropriate heat resistant rope seal glue and heat resistant joining tape.
If your stove features a door that has been designed to be easily lifted on and off without undoing any screws or bolts then remove the door and place it face down on a suitable work surface, being careful to protect the stove door from scratching and the glass from being broken. Do not remove any permanently fixed stove doors as, from our experience, the hinges and bolts on these can be problematic when it comes to returning the door to its original and correct position, as well as it making the job much more difficult than it needs to be. This is also a good time to check the state of the stove glass and its gasket and to replace the gasket if necessary.
Remove the existing rope seal by pulling it out and use a wire brush to ensure that none of the old adhesive remains and that you have a clear and even rope channel. Wear a protective face mask to prevent inhalation of rope fibres and dust. Check that the end of your rope, the one you want to start with, has a good clean cut and right-angled end which isn't frayed so that it makes a good neat joint. Re-cut this if necessary. Measure your rope by feeding it around the channel – try not to stretch or compress it, and then cut the required length, allowing an extra 2 or 3mm to take up any slack in the joint. When you are satisfied you have the correct length rope seal use heat resistant tape to tape around both ends of the rope to prevent them from fraying.
Apply the rope seal adhesive as directed and refit the new rope seal with the joint in the bottom middle of the channel. Gently press the rope in place all the way around the door and ensure that there is no air gap at the joint. Allow the adhesive to dry as directed by the manufacturer and when it is safe to do so , replace the door if you have removed it, and open and close it to check the improved seal.
N.B. Some stoves (eg Alpha II / Precision II and Graphite 8 for example) feature a deliberate gap at the top of the rope seal as part of their DEFRA approval and operational efficiency and any new rope seal should therefore recreate this gap.